I'M ON FIRE!

Iran's Exiles

This article follows the story of one Iranian protester, Negar Azizmoradi. Negar is a movie editor who was beaten while protesting the Iranian election last July. She's been on the run from a suspected retaliation from Iranian police since, spending time as a refugee in Turkey, and an illegal immigrant in Africa. The story also makes a brief mention of another subject, Heydari, but the author's comment on Heydari is brief. He does mention that he only read about the Heydari story, while Negar contacted him. The author leans heavily in favor of the protesters toppling the current entrenched government.

The modern common sense of things: Ordering off the kids’ menu… for the rest of your life

I'm a regular reader of Karen! Garcia's op-ed, The Modern Common Sense of Things. Although I don't always agree with her, I do identify with her sense of humor, and think she's one of the top Kaimin writers. This article is ridiculous. It's Garcia describing how she'd rather eat peanut butter and jelly sandwiches until she dies than branch out epicurean wise. Funny though.

Mr. President, Keep the Airwaves Free

Wow, I loved this Rush Limbaugh article. I wanted to read something really conservative, and I instantly thought of Rush. Then I saw he wrote an article about broadcast fairness, and I was hooked. As a broadcast major, I felt dumbfounded at some of Limbaugh's claims throughout this article. I dare say I was almost personally offended. Awesome! I won't go into it too much, but basically Rush blames Obama for the FCC radio regulations created by the FRC (Federal Radio Commission, pre FCC)in the 1920's. Also, Limbaugh (not McLendon) popularized talk radio in the eighties (not Mclendon in the sixties) and thus saved AM radio. Again , Gordon McLendon, father of top 40, talk, and news formats did not actually invent and popularize talk radio. It was Limbaugh. I want to write a conservative op ed like this. I think it may turn into satire, but it'll be a fun project. I think the trick is to drop enough actual facts to make your narrative seem almost plausible.

Environmental Research

Houghes

This is Hugh Houghes manifesto. Houghes is the Pres. of Green Team Advertising out of New York. They're a well respected advertising group that works exclusively in the field of "Green" Ads. They were the group that helped to market the "Inconvenient Truth" movies, as well as holding contracts with various corporations. I've chosen to include this article because it explains a concept that Houghes has coined "The Awakening Consumer". A very important idea in Green ads.

NY Times

So here's an article from the new york times that describes one companies desire to clean up its public image. This article gives some weight to how powerful certain words are in controlling public image. I'm also interested in seeing more from this business professor that specializes in green marketing, Edwin R. Stafford. I wonder if green advertising has its own class.

FCC Regulations

The practice of intentionally misleading the consumer about a products environmental impact is known as greenwashing. This became such a serious problem that the FTC stepped up and smacked down the evil doers with the pimp hand of consumer protection. These are the guidelines they laid out for marketing products as "green". (By the way, for a hilarious read, check out green marketing on wiki. Read the section on confusion. Someone really needs to edit this dude out, and I'm sure someone will soon enough, but seriously, dude. Shit like that gives wiki a bad rap. "25 years of research done by me"...seriously)

"Six Sins Of Green Washing"

More on green washing. Terra choice may be a little biased in their research, they are an encvironmental advertising agency, but their study is still interesting. They outline in this article the various ways companies greenwash their products. They call it the "Six Sins". A very interesting read.

Finally, I've a couple of interesting peer review articles that I couldn't get to because my computer is being a total tool right now.

Ta-da

Green Advertising and You

I've chosen an aspect of sustainability that might not seem proactive, but plays an essential role in "greening" up the planet. Green advertising affects us on an almost daily basis. It changes the way people view environmentalism, and the way we consume. Green advertising agencies, like Green Team, pitch everything from cars and cell phones, to solar energy. Green Team has worked with companies like Jaguar, The Smithsonian Institute, and National Geographic. They are most well known for the promotional work that went into making the movie "An Inconvenient Truth" such a success.

I approach this topic with mixed emotions. On one hand, I think that the only way to create lasting environmental change is to change the public opinion on environmentalism. Green advertising has made phrases like "Carbon Footprint" a part of everyday life. The image of environmentally conscious consumers has also changed to include regular, often young, middle class, people. Think of car ads in the last couple of years. It's easier to think about lessening your impact when you view the process as normal and healthy. On the other hand, I worry that green advertising can also create complacency in the minds of consumers. After all, have you really done all that you can to help the environment just because you've bought a hybrid? Does green advertising provide a release from guilt through consumption? I'm going to try and approach this topic with an open mind, view it from all angles, and try not to draw any conclusions about the lasting effects of green advertising until I finish. If your still a little foggy about what is meant by the phrase "Green Advertising" here's a website with a collection of some entertaining ads. I particularly like the Planet Green spot. http://www.ecohuddle.com/wiki/great-green-advertising

Capsaicin and prostate cancer

Capsaicin is the chemical in peppers that make them hot. The concentration of capsaicin is rated on a scale known as the "Scoville Heat Unit" (shu). This determines how hot the pepper is. For example, a bell pepper has a shu of 0, a habanero's shu is 2,000. Most grocery stores will list the scoville on the peppers when you buy them. This helps the more delicate palettes from playing with fire. Now for the amazing bit.

The March, 2006 issue of "Cancer Research" published some incredible findings. High levels of pure Capsaicin killed 80% of prostate cancer growing in lab mice. That is to say the application of Capsaicin caused the cancer to go into a state of apoptosis. The tests were conducted at the Cedars-Sinai medical institute, in collaboration with UCLA. A visiting doctor, Dr. Soren Lehman, described the amount used as the equivalent of feeding a 200 pound man 3 potent habanero peppers (about 3,000 shu each) a week. Certainly not a cure for cancer, but an intriguing step on the road to a cure.

Short analysis of "Emergency!"

Denis Johnson's "Emergency!" follows two employees of a Catholic hospital, one a clerk, the other an orderly. The story centers around one day in which the characters handle a particularly strange patient, and then go on a drug fueled misadventure. Along the way, we learn more about the men as they fail to grow in the face of strange adversity.

Johnson establishes a bar-tale mood to this story early on that gives it a poignant sense of realism. In the introduction, the narrator says something like "This story takes place back when I was..." This let's us know the story is seen from a first person perspective, and is a recollection, spotty and perhaps too mired in personal reflection. An introduction like that is almost like a verbal warning label for when some drunk at a bar is about to spew out some nonsense. The real strength of this story comes from the pacing. The flow of the story makes you feel the waves of hallucination coming and going with the drugs the characters are taking. When the narrators sober he can very clearly see the ridiculousness of his cohort. He also can very acutely feel the horror at the moment we all realize this drugged up orderly has taken it on himself to remove the knife from the patients eye. To the narrators credit he is the first person to ask if the patient is alright. From the moment his drugs begin to take affect, the story moves feverishly through fair grounds, to roadside animal rescue, to drive-in theater hallucinations. It's a whirlwind of sensory input and poorly thought out reaction. It stays like this until the eventual come down during what, I can only imagine, must have been a very hard morning. The story ends on a positive, if somewhat unrealistic, note. In the end the orderly is promising aide to a hitchhiker, and we're left knowing he probably won't deliver. It's still a nice thought.

This story is an excellent anecdote. What I found most interesting was the seeming lack of the narrator to come to any conclusions, or learn anything. Here all this strangeness is flying around, and our main characters seem ultimately unnaffected. We're offered insight that the narrator later comes to, but we're never shown the characters coming to these insights at the time of the event. We're led to believe that years later, with reflection, these insights were gained. A great example is when the narrator is telling us how a moment encapsulates the difference between him and the orderly. When the moment of that insight arrives, the narrator's younger self seems almost oblivious.

The Summer Moon Incident

This has been a year of injuries. I never did get the hang of the skateboard before I chucked it, but it broke two toes before I gave it to the kid in 214. Could you believe that after begging for watersocks I lost them in the same whitewater mishap that split my lip? And now my wrist!

The apartment complex my mom manages is located on the side of one of the steepest hills in Vancouver. A busy four lane circles up and around it, and my friends and I have found great spots to hide in the trees and shoot passing cars with berries from our slingshots. We always shout out "One Hundred Points" if it's a white car or we get in an open window. Halfway into the complex from our foxhole is the swimming pool. I like to hold onto the ladder underwater, to keep myself from floating up, and see how long I can hold my breath. it's important to have good breath control if you're going to be on scuba missions for g.i. Joe. My record so far is sixty-two seconds. There's an ivy covered hill just behind the swimming pool that leads up to our basketball court.If you go past the basketball court you'll find our tree fort. I found the wood for the floor down by the stream where we catch crawdads. It's really just a floor. I never found more wood, and Todd's not allowed to come here. Anyways, I was out on the basketball court, shooting three pointers for the Trailblazers, when the ball went over the hoop and started rolling down the ivy hill. I thought I could stop it before it got to the bottom, so I ran and jumped after it. I overshot the ball, slid down the hill and hit the outside fence to the pool. I'm alright, but I sprained my wrist pretty bad and that's why it's bandaged up today.

But it gets worse! Yesterday, Summer Moon came into class with a sprained wrist. It was on the same side and everything. She got to tell the whole class the story of how it happened, and everyone felt really bad for her and gave her extra pudding, and she didn't have to do the math question. Today, no one felt bad for me. I had to do the math question, and I didn't get any pudding. The worst is when we were in line for the cafeteria, this jerk John thought I was faking. To prove that I was faking he grabbed my bandaged wrist and twisted it really hard. So now I'm home, and I'm writing this. Whatever, though, I got sega. The end.

Real Ennegram Test

Main Type	Overall Self

Take Free Enneagram Personality Test

I find this to be very accurate. I've been known to be laid back to a fault before. I like calm in my home life and personal relationships. I've often avoided situations because I've felt they might be more drama than I want to deal with. I would say I'm sympathetic to others,but this extends only so long as they don't bring my world perspective down. A selfish view, perhaps. I've occasionally avoided personal relationships with people because of a feeling that they may lead to heightened states of frustration, or negative emotions. All in all, the enneagram is pretty spot on. This is in contrast to the first test I submitted, which was not an enneagram, and not very accurate